The challenge was to develop a new podcast cover for The Jeff Marek Show, aiming to create a unique and memorable design that reflects the Sportsnet brand and appeals to hockey fanatics. The artwork needed to include an image of Jeff Marek without overpowering the title, ensuring it stood out in the App Store. The strategy involved familiarizing with the show and host, surveying other sports podcasts for common design elements, and gathering assets from the Sportsnet brand. Several mockups were created for client selection and refinement. The solution featured a predominantly blue palette with a red accent, aligned with the Sportsnet brand. The font choice and imagery subtly represented hockey, with play icons and a circular design reminiscent of center ice. The design was tested at lower sizes to ensure legibility and visibility among other podcast covers. The new cover art helped The Jeff Marek Show remain in the top 20 hockey podcasts, with positive feedback from the client and Creative Director.