CASE STUDY 3

ALL BUT GLUTEN

ALL BUT
GLUTEN

Website Design, 2021
Role: Designer, Visual and UX

Website Design, 2021
Role: Designer, Visual and UX

The challenge was to create a website for Weston Foods' All But Gluten baked goods that would appeal to gluten-sensitive and general consumers, presenting their product range and engaging users with recipes and articles on gluten sensitivity. A crucial requirement was to ensure full compliance with WCAG accessibility standards. The strategy involved immersing in the brand, establishing an information architecture, and developing wireframes with a focus on accessibility. A design system was created for consistency, and the final design mirrored the product packaging, with a clean layout and user-friendly interface. The website seamlessly adapted to desktop and mobile devices, featuring a dynamic header and clear product pages. The client expressed great satisfaction with the design's integration with their product packaging and compliance with WCAG standards.

Top: Shown are some reference images from other brands that was used as a starting point, then onto wireframes and WCAG tests.

Bottom: Some of the revised website pages.

Copyright 2024